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Privacy Policy


1 - GENERAL INFORMATION

This Privacy Policy contains information on the collection, use, storage, treatment and protection of the personal data of users and visitors of ruralcommerceglobal.com and ruralcommerceglobal.com.br (hereinafter “Plataforma”, “Rural Commerce” and “Nós”, with the purpose of demonstrating absolute transparency on the subject and clarifying to all interested parties about the types of data that are collected, the reasons for the collection and the way users can manage or delete their personal information.

This Privacy Policy applies to all users and visitors of the Platform and integrates the General Terms and Conditions of Use of Rural Commerce, duly registered under the number 37.266.302 / 0001-16, located in Brasília, Brazil.

This document was prepared in accordance with the General Brazilian Law for the Protection of Personal Data (Law 13,709 / 18), the Brazilian Civil Marco de Internet (Law 12,965 / 14) (and EU Regulation No. 2016/6790). In addition, the document may be updated as a result of any regulatory update, which is why the user is invited to periodically consult this section.

2 - HOW DO WE COLLECT PERSONAL DATA FROM THE USER AND THE VISITOR?

The personal data of the user and visitor are collected by the platform as follows:

When the user creates an account / profile on the Platform: this data is the identification data, such as Company Names, Registration Number, Registration Number as a Farmer, Name of the person in charge of the Company, Company Size, Address, Telephone and E- mail. From them, we can identify the user and the visitor, in addition to ensuring greater security and well-being to their needs. Users and visitors are aware that their profile on the platform will be accessible to all other users of the Platform.
When a user and visitor accesses the Platform: information on interaction and access is collected by the company to ensure a better experience for the user and visitor. This data can deal with the keywords used in a search, the sharing of a specific document, comments, page views, profiles, the URL from which the user and visitor come from, the browser they use and their access IPs, among others that can be stored and retained.
When carrying out a business diagnosis and / or advice, we receive financial, administrative, human, legal, productive and commercial information.
3 - WHAT PERSONAL DATA DO WE COLLECT ABOUT USER AND VISITOR?

The personal data of the user and visitor collected are as follows:

Data for creating the account / profile on the Platform: such as company names, registration number, registration number as a Farmer, name of the person in charge of the company, company size, address, telephone and e-mail.
Data for optimization of navigation: access to pages, keywords used in the search, recommendations, comments, interaction with other profiles and users, IP address.
Data for completing transactions: data relating to payment and transactions, such as bank account and credit card numbers and other international financial information, in addition to payments made.
Newsletter: the email registered by the visitor who chooses to subscribe to the Newsletter will be collected and stored until the user requests to unsubscribe.
Sensitive data: the platform will be able to collect the following sensitive user data: financial data, administrative data and commercial data, related to the management and operation of the company.
Data related to contracts: upon the formalization of the purchase and sale contract or the provision of services between the platform and the user and visitor, data related to the contractual execution may be collected and stored, including communications between the company and the user.
3.1 - FOR WHAT PURPOSES DO WE USE USER AND VISITOR PERSONAL DATA?

The personal data of the user and visitor collected and stored by the Platform has the purpose of:

User and visitor well-being: improving the product and / or service offered, facilitating, streamlining and fulfilling the commitments established between the user and the company, improving the user experience and providing specific functionality depending on the basic characteristics of the user.
Platform improvements: understand how the user uses the platform services, to help in the development of business and techniques.
Ads: Show personalized ads to the user based on the data provided.
Commercial: the data are used to personalize the content offered and generate subsidies to the platform to improve the quality of the services.
User profile prediction: automated processing of personal data to assess usage on the platform.
Registration data: to allow user access to certain content on the platform, exclusive for users.